B2 conference 2023: Bridging Sustainability and Digital Transformation

B2 conference 2023, held on September 21, 2023, underscored the pivotal role of digital transformation in driving sustainability.

In today’s fiercely competitive business landscape, sustainability is not merely a buzzword but a prerequisite for enduring success. B2 conference 2023 recognized this paradigm shift, directing its discussions toward the essential contribution of digital technologies to sustainability objectives.

A vital component of the conference was the recognition that digital tools enable superior monitoring of environmental indicators and resource optimization. The integration of advanced analytical tools and artificial intelligence emerged as a recurring theme, illustrating how these tools facilitate informed decision-making, anchoring business operations in sustainability.

Students and graduates took the stage, presenting their research findings across various study programs. The event drew a diverse audience, including students, graduates, educators, and industry experts. All actively engaged in presentations and discussions that explored current trends in business information sciences and the practical application of digital technologies to foster sustainable business practices.

Amid the event’s conclusion, we express our gratitude to all our round table guests: Mateja Špiranec, chief editor of the Obrazi magazine, Mitja Trampuž, cyber security and digital transformation expert, president of  AI4SI (AI for Slovenia) initiative, Jaka Matičič, B2 IT Sales and marketing manager, Dejan Krivec, digital marketing expert and former B2 student, Oliver Milinčič, student of postgraduate program Management and informatics at B2 Ljubjana school of business. They provided us with an invaluable opportunity to discuss the impacts and potentials of artificial intelligence in various industries.

After the event, the dynamic debates and conversations continued, fueling enthusiasm for the future. We are already looking forward to the 2024 B2 Conference!