…connecting leaders
The European Marketing and Management Association (EUMMAS) proudly celebrates its 18th anniversary, marking nearly two decades of growth, innovation, and international collaboration. Since our founding in 2007, EUMMAS has become a truly global association, uniting thousands of professionals, academics, and organizations from an impressive 94 countries. This worldwide presence is a testament to our mission …
In today’s rapidly changing business landscape, sustainability is no longer just a buzzword—it’s a strategic imperative. Organizations across the globe are recognizing that integrating sustainable business practices and ESG (Environmental, Social, and Governance) principles is essential not only for compliance and reputation, but also for long-term growth and resilience. Sustainability begins with a mindset shift: …
The modern workplace is undergoing a profound transformation. In just a few years, remote and hybrid work models have moved from being rare perks to becoming fundamental pillars of organizational strategy. For many businesses, the shift wasn’t simply about necessity, but about reimagining what work could look like in a world where flexibility, autonomy, and …
In today’s fast-paced business world, the conversation about generative artificial intelligence (AI) has moved from the realm of futuristic speculation to a central topic in boardrooms and strategy sessions. Across industries and continents, business leaders are discovering that generative AI is not just another technological fad—it is a transformative force reshaping how organizations operate, innovate, …
We are thrilled to announce the successful establishment of the EUMMAS PhD Consortium, an exciting new initiative designed to foster academic collaboration and professional growth for PhD students within the EUMMAS Academic Consortium. During the Honorary and Advisory Board Meeting held on February 24, 2025, the PhD Consortium was officially launched, with representatives from 18 …
We’re excited to announce our media partnership with QUAL360 Europe, the premier qualitative market research conference, taking place this January 2025 in Berlin. With a legacy of over 15 years, QUAL360 continues to set the bar for excellence in qualitative research, offering insights into cutting-edge methodologies and practices from industry leaders. This year’s event boasts …
The European Marketing and Management Association (EUMMAS) proudly announces the official opening of its ASEAN Regional Office at the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. This significant milestone marks a new chapter in EUMMAS’s global outreach, enhancing its presence and impact within the vibrant ASEAN region. The establishment of …
t the European Marketing and Management Association (EUMMAS), our mission has always been clear: to connect leaders, empower communities, and promote ethical, inclusive, and sustainable development. But in a world increasingly marked by complexity, rapid change, and global interconnectedness, good intentions are not enough. That’s why we’ve gone a step further by formalizing our values …