Upskilling at Scale: How Leading Companies Are Reskilling Their Workforce for Tomorrow’s Jobs

In today’s fast-changing business world, the ability to adapt and grow is more critical than ever. Companies that thrive are those that see learning not as a one-time event, but as a continuous journey. Upskilling at scale—empowering employees to learn new skills and adapt to evolving roles—has become a key strategy for organizations determined to …

The Power of Mentorship: How Connecting Generations Drives Innovation

In the evolving world of business, one of the most valuable—and often underestimated—resources is the relationship between generations. Mentorship, in its many forms, is proving to be a powerful catalyst for innovation, growth, and resilience within organizations. When seasoned professionals and emerging talent come together, the result is a dynamic exchange of knowledge, fresh perspectives, …

EUMMAS Celebrates 18 Years of Global Impact and Excellence

The European Marketing and Management Association (EUMMAS) proudly celebrates its 18th anniversary, marking nearly two decades of growth, innovation, and international collaboration. Since our founding in 2007, EUMMAS has become a truly global association, uniting thousands of professionals, academics, and organizations from an impressive 94 countries. This worldwide presence is a testament to our mission …

Sustainable Business Practices and ESG: Why Sustainability Is a Business Imperative and How Organizations Are Integrating ESG Into Their Strategies

In today’s rapidly changing business landscape, sustainability is no longer just a buzzword—it’s a strategic imperative. Organizations across the globe are recognizing that integrating sustainable business practices and ESG (Environmental, Social, and Governance) principles is essential not only for compliance and reputation, but also for long-term growth and resilience. Sustainability begins with a mindset shift: …

The Rise of Remote and Hybrid Work Models: How Businesses Are Adapting to Flexible Work Arrangements

The modern workplace is undergoing a profound transformation. In just a few years, remote and hybrid work models have moved from being rare perks to becoming fundamental pillars of organizational strategy. For many businesses, the shift wasn’t simply about necessity, but about reimagining what work could look like in a world where flexibility, autonomy, and …

Generative AI: Accelerating Business Productivity in 2025

In today’s fast-paced business world, the conversation about generative artificial intelligence (AI) has moved from the realm of futuristic speculation to a central topic in boardrooms and strategy sessions. Across industries and continents, business leaders are discovering that generative AI is not just another technological fad—it is a transformative force reshaping how organizations operate, innovate, …

EUMMAS PhD Consortium – A New Chapter Begins

We are thrilled to announce the successful establishment of the EUMMAS PhD Consortium, an exciting new initiative designed to foster academic collaboration and professional growth for PhD students within the EUMMAS Academic Consortium. During the Honorary and Advisory Board Meeting held on February 24, 2025, the PhD Consortium was officially launched, with representatives from 18 …

Join Us at QUAL360 Europe 2025 in Berlin!

We’re excited to announce our media partnership with QUAL360 Europe, the premier qualitative market research conference, taking place this January 2025 in Berlin. With a legacy of over 15 years, QUAL360 continues to set the bar for excellence in qualitative research, offering insights into cutting-edge methodologies and practices from industry leaders. This year’s event boasts …