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The modern workplace is undergoing a profound transformation. In just a few years, remote and hybrid work models have moved from being rare perks to becoming fundamental pillars of organizational strategy. For many businesses, the shift wasn’t simply about necessity, but about reimagining what work could look like in a world where flexibility, autonomy, and …
In today’s fast-paced business world, the conversation about generative artificial intelligence (AI) has moved from the realm of futuristic speculation to a central topic in boardrooms and strategy sessions. Across industries and continents, business leaders are discovering that generative AI is not just another technological fad—it is a transformative force reshaping how organizations operate, innovate, …
We are thrilled to announce the successful establishment of the EUMMAS PhD Consortium, an exciting new initiative designed to foster academic collaboration and professional growth for PhD students within the EUMMAS Academic Consortium. During the Honorary and Advisory Board Meeting held on February 24, 2025, the PhD Consortium was officially launched, with representatives from 18 …
We’re excited to announce our media partnership with QUAL360 Europe, the premier qualitative market research conference, taking place this January 2025 in Berlin. With a legacy of over 15 years, QUAL360 continues to set the bar for excellence in qualitative research, offering insights into cutting-edge methodologies and practices from industry leaders. This year’s event boasts …
The European Marketing and Management Association (EUMMAS) proudly announces the official opening of its ASEAN Regional Office at the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. This significant milestone marks a new chapter in EUMMAS’s global outreach, enhancing its presence and impact within the vibrant ASEAN region. The establishment of …
t the European Marketing and Management Association (EUMMAS), our mission has always been clear: to connect leaders, empower communities, and promote ethical, inclusive, and sustainable development. But in a world increasingly marked by complexity, rapid change, and global interconnectedness, good intentions are not enough. That’s why we’ve gone a step further by formalizing our values …
The Youth Forum held on the third day of the EUMMAS A2S Conference Bucharest 2024 served as a platform for dynamic discussions on “Empowering Tomorrow’s Leaders: Bridging Education and Business for Sustainable Development.” The forum brought together a diverse array of voices, ranging from seasoned experts to the next generation of leaders, to explore the …
Day 2 of the EUMMAS A2S Conference on Global Social and Technological Development and Sustainability was dedicated to scientific paper presentations, held across various esteemed venues in Bucharest. Researchers from around the world showcased their innovative work, delving into topics ranging from responsible innovation and circular economy to the digitalization of business and public administration …