The European Marketing and Management Association (EUMMAS) proudly announces the official opening of its ASEAN Regional Office at the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. This significant milestone marks a new chapter in EUMMAS’s global outreach, enhancing its presence and impact within the vibrant ASEAN region.
The establishment of the ASEAN office is a result of a formal agreement between EUMMAS, represented by President Prof. Dr. Mile Vasic, and UiTM, represented by Dean Prof. Dr. Firdaus Abdullah. This collaboration underscores EUMMAS’s commitment to fostering partnerships with prestigious academic institutions to promote education, research, and professional development in the fields of marketing and management.
EUMMAS expresses its heartfelt gratitude to Prof. Dr. Firdaus Abdullah for his exemplary leadership and unwavering support in facilitating this partnership. His vision and dedication have been instrumental in bringing this initiative to fruition. We also commend the efforts of Prof. Rais Mokhtar Ahmad, the appointed Director of the EUMMAS ASEAN Center, for his exceptional commitment to ensuring the operational and strategic success of this endeavor. President Prof. Dr. Mile Vasic graced the opening ceremony with his presence, underscoring his strong support and commitment to this landmark initiative.
Strategic Goals and Upcoming Plans
The ASEAN Regional Office aims to serve as a dynamic hub for education, research, and professional growth in the region. Key objectives and planned initiatives include:
- Promoting Professional Development: Organizing training programs, professional certification courses, and workshops tailored to the needs of ASEAN professionals.
- Fostering Knowledge Exchange: Hosting conferences, seminars, and networking events to bring together academics, practitioners, and industry leaders.
- Supporting Research Excellence: Encouraging collaborative research projects and publication opportunities in the areas of marketing and management.
- Empowering Youth: Offering summer schools and mentorship programs to equip the next generation with essential skills and knowledge.
- Enhancing Regional Impact: Strengthening ties with local businesses, governments, and academic institutions to amplify EUMMAS’s influence and outreach in ASEAN.
This office will serve as a beacon for innovative collaborations and a catalyst for sustainable development in the region, aligning with EUMMAS’s mission to create a global platform for excellence in marketing and management.
EUMMAS is honored to have UiTM as its regional partner and is confident that this collaboration will yield impactful results for both organizations and the broader ASEAN community. We eagerly look forward to the exciting journey ahead and invite stakeholders to join us in advancing education and professional standards across the region.
