THE PORTUGUESE SCHOOL OF PUBLIC MANAGEMENT, COMMUNICATION AND TOURISM OF MIRANDELA OF THE POLYTECHNIC INSTITUTE OF BRAGANÇA PROMOTES A NEW POST GRADUATE PROGRAME IN DIGITAL MARKETING
It is already in the next academic year that the Portuguese School of Public Management, Communication, and Tourism of the Polytechnic Institute of Bragança (EsACT-IPB) will open a post graduate program in Digital Marketing.
Training thinking about the current market, increasingly focused on digital platforms, in a region that has felt the need to qualify professionals, to promote and design a low-density territory for the country and the world as never before.
This pos graduate program is not only a response to the growing interest of students in complementing their higher education training acquired at EsACT-IPB, with a strong focus on Communication, in which the degree in Marketing, the higher professional technical course Marketing and Electronic Commerce Management and/or the Master’s in Tourism Marketing. It is also a response to a growing market need.
In an increasingly demanding economy, challenged in recent years by a pandemic, the digital market has become the engine of many businesses. The current reality focuses on information as the competitive and differentiating engine of organizations.
Therefore, a more challenging profile is required for the Marketing professional. In this context, the pos graduate program in Digital Marketing at EsACT-IPB offers solid training, which allows you to acquire a 360° view focused on the customer and on the definition of local and global strategies, generating competitive advantages for organizations.
It is an eminently practical training, focused on the current reality, with a strong technological component, with a highly specialized faculty, where there is also a set of professionals who are outstanding in the market.
Classes are planned for the end of the week, to allow the opening of Graduate Studies to those who are currently working, with the advantage of offering the possibility of hybrid teaching to students who cannot travel to Mirandela.
Address:
Escola Superior de Comunicação, Administração e Turismo
Campus do Cruzeiro – Avenida 25 de Abril, Cruzeiro, Lote 2.
Apartado 128. 5370-202 Mirandela, Portugal
Tel: +351 278201340
E-mail: esact@ipb.pt
Website: http://www.esact.ipb.pt
