In an effective presence of EUMMAS, the European Marketing and Management Association valuable members participated in a high profile conference “ Pandemic challenges and opportunities for corporate social responsibility” that was held in Vilnius, Lithuania at 15-16 September 2021, discussing many topics in the context of crisis management, managing, and uncertainty, innovation and CSR along with many critically important topics.
A comprehensive speech was offered by Mr. B.B.L Madhukar, the president of the business consortium at EUMMAS, the speech was very informative and put insight to India and Covid-19 challenges, then Prof. Hana Shvindina of Ukraine, the valuable EUMMAS academic committee member made an explicit and amazing scientific presentation that captured the attention of all the audience. Dr. Birute Miskiniene, EUMMAS honorary board member made a valuable and interesting speech and moderated professionally a great session about CSR and companies. I made a tailored presentation on how women in business in Egypt survived the Covid-19 crisis and worked the other way round.
Alongside these amazing two days conference, many business meetings were held, one was with Mr. Sigitas Leonavicius President of the Chamber of Commerce, Industry, and Crafts in Vilnius, and the other one was with Mr. Almantas Danilvicius, the General Manager of the Chamber and Vice President of the Advisory Board of EUMMAS – Strategic Business Alliance. Another fruitful meeting with Ms. Audrone Masandukaite, the head of foreign relations at the chamber of commerce, industry, and crafts in Vilnius, and a great meeting with Ms. Jorka Rimke, the president of the businesswomen club in the chamber, and the valued member Ms. Monika Prastiene.
We agreed on holding future focus meetings to foster cooperation on many levels with a special focus on the business level and the opportunities available to benefit from as well as signing agreements to enhance the business exchange.
Dr. Dina Yacout
Vice president of the advisory board, EUMMAS
Vice president of Women Forum, EUMMAS
